Chutzpah & Delusion: Land Rover VEED

That’s a scan of the “Tread Lightly” ad I clipped from the local alt-weekly a while back.

Yes, folks, this is the kind of thing you can get away with in our glorious culture. Selling Land Rovers, with their 12/18 mpg rating and their $77,675 – $93,325 MSRP, under the idea that this monstrosity among monstrosities could have anything whatsoever to do with ecological concern.

The level of chutzpah, deception, and delusion involved among both the peddlers and the over-privileged purchasers of these things would make Orwell gag in surprise. The dealership — Land Rover Portland/Land Rover Oregon — says it cleans up after itself, so that somehow excuses the massive wastefulness and destructiveness of the product? Sure, yes, right.

The depravity of this is multiple. For now, though, I’ll simply repeat Robert L. Heilbroner’s words:

How strong, deep, or sustaining can be the values of a civilization that generates a ceaseless flow of half-truths and careful deceptions?