State Planning

Vincent Price with funnel The latest Bloomberg Businessweek has an edifying report on how the U.S. government helps dairy farmers literally, consciously shove more cheese down people’s throats. Titled “The Mad Cheese Scientists Fighting to Save the Dairy Industry,” BBW‘s (pardon the unplanned pun there) story tells how the USDA’s Agricultural Marketing Service collects a small producer tax on each 100 pounds of dairy sold by farmers, then spends the money on things like Dairy Management, Inc., a non-profit agency that deploys big business marketing techniques to “increase sales and demand for dairy products.”

Hmm…

Let’s imagine we’re health czar, shall we? Looking at the present health trends in the U.S. population, how near to the top of the list of recommendations for improving public health do you think you’d rank “Eat more cheese.”?

Indeed, isn’t goading today’s Americans to eat more cheese actually a not-very-roundabout way of KILLING a rather appreciable number of them?

Et voila! According to BBW (again with the pun), here is what happens when the government trains and embeds cheese-pushers inside poor, suffering multinational corporate properties like Taco Bell, to help them figure out how to make and sell “Quesalupas”:

Americans [now] eat 35 pounds of cheese per year on average—a record amount, more than double the quantity consumed in 1975.

Such mass murder is just fine, though, because there are “industries” to be rescued from themselves, and the externalities of the rescue are so wonderfully profitable to the ballooning medico-industrial complex, too.

And the glorious work must, of course, continue: “The cheese glut is so massive (1.3 billion pounds in cold storage as of May 31) that on two separate occasions, in August and October of last year, the federal government announced it would bail out dairy farmers by purchasing $20 million worth of surplus for distribution to food pantries.”

And there’s an added bonus! The National Football League can then, also under USDA/DMI suggestion, not only feign concern over childhood obesity but also lend its logos and heroes to the effort to “Fuel Up” for the phony remedy with — wait for it — “nutrient-rich foods that students like to eat — like so-called “comfort foods”— including pizza and macaroni and cheese.”