Scott Madden is senior partner-director of empathy and evolution at Boston-based Connelly Partners.
It gets even better. Here’s the promise from said agency:
At Connelly Partners, we believe in the undeniable power of empathy. So we weave it into every piece of communications we create. We call it Empathy Engineering. It’s what helps our work resonate with your target in a more powerful and memorable fashion. It’s not rocket science. It’s marketing science.
Doug Pressman (pardon the pun) dug up this old interview. The transcript is here. Seems to me this raises lots of juicy TCT questions, not the least of which is why Huxley saw where the body was buried, but never really got his shovel out to dig…
The New York Times is having one of its better days. Two separate stories expose the same simple but unmentionable truth: capitalists, with the quiet cooperation of the nominally public political structures they dominate, kill and despoil for money.
Under market totalitarianism, the ordinary people are not supposed to expect jobs to be a source of happiness or personal growth. As Noam Chomsky says, when it comes to their internal structure and operations, private businesses are unaccountable tyrannies. A few minimal regulations keep the most egregious kinds of theft and endangerment under some external control, but beyond that, going on the wage-clock generally means finding a way to make it through another stretch of deadening mindlessness and stress.
It speaks volumes about the completeness of our overclass’s social domination that, in our time of Great Recession, we constantly hear about “cutting back” on our shopping and product-acquisition, but nobody dares suggest that maybe we could resolve many of our frustrations and dilemmas by taking a radical democratic look at work and employment issues.
And not to pile on, but one might also note how well the current dilemma was predicted in 1974 by one Harry Braverman, who was consciously trying to extend Baran and Sweezy’s Monopoly Capital. Braverman’s book reads like it was written yesterday. The only missing piece is a chapter on the globalization of employment.
On that last point, reader Mapp posted this fascinating comment and link.