Sexism in Corporate Marketing

The same institutional logic that builds intentional racism into big business marketing also builds in intentional sexism. See “Racism in Corporate Marketing” posted below.

The only difference is in the roles portrayed. African-Americans almost always appear in advertising and sponsored shows as athletes, musicians, buffoons, and/or sidekicks. Women appear as mothers, wives, servants, and/or carbon-based blow-up-doll life forms.

The effects on the culture are the same: Subtle and light, yet widely dominant suppression of the chances for further progress in deflating sexist ideology.

I think there are more loopholes and exceptions to sexism than to racism within the marketing juggernaut. Nonetheless, I am convinced that further vanquishment of our legacy of racism and sexism (and also of other bio-fictitious fibs like nationalism) will not occur until we also begin to assail big business marketing and the overclass its serves.

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