Tonight, I launch a new CT feature: the BBM [Big Business Marketing] Asshole List. When I come across words or actions from a corporate marketing practitioner that tips the hand of the system with particular clarity and power, the asshole in question will appear here to collect their glory. (Nominees from readers very welcome!)
The very first BBM Asshole enshrinement goes to ad designer Roger Black.
The esteemed Mr. Black enunciates the mind of corporate capital regarding something the public utterly hates and would sharply reverse, if it had any access to the decisions driving it: the increasing advertising clutter that emanates from big business normalcy.
“It’s like noise on the streets of Manhattan,” Black tells Advertising Age about the problem of “consumers” becoming desensitized by ever-exploding ad clutter.
“You [here, Black means citizens, not corporate shills such as himself] just get used to it, in which case you [and here he means corporate shills such as himself] just have to make it noisier.”