Schudson Shouldn’t (Have His Job)

First, he writes a book arguing that corporate advertising (and, by extension, marketing — though he displays no deep knowledge of the latter) have no effect on public behavior and are, corporate shareholders notwithstanding, merely exercises in managerial vanity.

Now, he writes a book review that:

1. blames the general public not just for the Iraq War, but for the profoundly sick Orwellian corporate capitalist pseudo-journalism that stoked it. He “favors” this explanation for all that:

“the strong inclination of citizens to mold perception of facts (did we find WMDs in Iraq? did Osama bin Laden conspire with Saddam on the 9/11 attacks?) to their political preference”;

and

2. blames the extremely sorry and still-worsening state of official (Democratic Party) liberalism on political polarity, rather than political cravenness. The lack of an alternative on any major issue is due, he says, to:

“the polarization of party politics so that a conservative evangelical base is all but unwavering in support of a conservative born-again President while independents and moderates are confused and divided.”

This guy, a tenured full professor, is living proof of how the system is set up to implant the most amazing kinds of counter-factual Jabberwocky in the key spots where realism is most dangerous to power. Ugh.

Please Login to comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  Subscribe  
Notify of