Big Brother was an Amateur

In his fantastic new book, Reinventing Collapse, Dmitry Orlov observes that the US overclass now enjoys “an arrangement over which Soviet central planners would surely have salivated profusely.”

Consider Quividi, the new marketing service that is placing video cameras inside the proliferating legion of video-screen being deployed to beam corporate advertising into stores, airports, bus stations, restaurants, etc., etc. etc.

Quividi describes itself to its prospective employers thusly:

With Quividi’s solution, however, the days of blind advertising are over: VidiReports and VidiCenter are the ultimate way to measure and to add value to public space media.
By deploying an inexpensive video sensor in the vicinity of the monitored media and by taking advantage of the extra, unused computing power of standard signage players, Quividi’s software provides you with key metrics on your signage installation:

* An estimation of the opportunity to see; (OTS)
* A precise count of actual viewers;
* Various aggregate inidces on viewership such as dwell time, attention time, “face minutes”;
* Precise viewership demographics;
* Precise correlation between viewership and content, via the inclusion of playlists in VidiCenter.

If you doubt the Orwellian nature of the endeavor, look here.

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