HGTV: A Running Documentary on (Sponsored) American Narcissism

As the kids say, OMFG!

Spent an hour in my apartment exercise room watching HGTV on the idiot box above the gym machines. It would be impossible to make a better documentary on the profound mental illness of the quasi-privileged sector of the American population at this ripe moment in our imperial history. Every second and every image — the appalling commercials very distinctly included — transmitted by HGTV is both an encouragement and a reflection of the stunning narcissism, vapidity, and ultra-petty acquisitiveness that pervades our greatly flattered and over-counted middle class. If you want to diagnose the cultural train wreck that un-checked corporate capitalism has made in its #1 citadel, this truly is must-see-TV.

This amazing TV channel is also powerful evidence of the inflexibility of our money-first social order. Thanks to Peak Oil and imperial decline, the logic of “home ownership” is now radically different than what middle-classers have been taught for the past 60+ years. Will paying a mortgage on a suburban casita ever again be a smart economic move? Perhaps, but this rote “dream” is now very far from being the no-brainer it’s been.

Nevertheless, just as the car corporations continue to advertise their rolling boondoggles as if it were 1987, so do the realtors, financiers, and house-equippers evidently lack any ability to deal with a future in which long-denied ecological limits are coming home to roost. HGTV trundling its way along the same old road confirms the Ceau┼čescuan bankruptcy of our played-out overclass. Their well is running very dry indeed…

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Lisa @ Corporate Babysitter
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Lisa @ Corporate Babysitter

Why, WHY would you subject yourself to that? For an entire hour??

Michael Dawson
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Captive audience at first: Other people were already watching it before I arrived. But, as I said, it proved to be a revelation. It generally comports with the types of conversations I hear during my frequent eavesdroppings at Starbucks, etc., here in my yuppish suburban neighborhood.

Sometimes, it is lucky to be forced to do something you’d normally avoid like the plague…

Ingyu
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Ingyu

Is that you on the photo? Who is the lady then? Surprised to see you there, if I am not mistaken. Well, we’re suffering from the current credit crunch (i.e., planned bankruptcy by the rich who made more money than they expected during the oil crisis), and looks like I have to proclaim Chapter 13 again, unless Lloyds TSB gives me an emergency loan. If they give it to Lehman Brothers, why not to me?

RCfirefly
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RCfirefly

I have watched this channel for around seven years i have found it to be useful for many reasons. One if you have never bought a house or want to buy a house they offer some good advice. Second if you want to sell they offer bits of info of how to sell. Third and most important is not to take it to seriously because as we know that most people who can afford two houses and spend the amount of money they also will be remodeling and decorating to thier taste. As of lately they have shown house that… Read more »

RCfirefly
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RCfirefly

I agree with you it is futile to shop your way to a better future but isnt that what we have done. Most Americans have watched and been taught that buying is the only power that they can exude to have a better life and leaving out the most important factor… people. I just watced last night and wow it was exhausting to watch that all happiness and everything is dependent upon the house and its worth and I take it that was your intention of blogging about this in the first place( correct me if I am wrong which… Read more »