Big business marketing, as I explain in The Consumer Trap book, is neither more nor less than the adaption of the classic methods of class-struggle-from-above to the purpose of manipulating the off-the-job experiences and behaviors of so-called “consumers.”
As such, the main tactics are threats, false promises, mindfucks (information shifts), and lies/propaganda.
This explains why so many of the world’s most important political shibboleths are essentially aggressive marketing campaigns.
One particularly momentous example is debunked in this new work by historian Shlomo Sand. Check it out.