“Corporate Social Responsibility”: Another Hoax

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In case you ever wondered what the real, insider definition is:

Corporate social responsibility is a hybrid PR/branding program that attempts to convert compliance into goodwill.

CSR attempts to align corporate needs (profits, revenue, growth) with social needs (people, community, planet).  In the end, CSR is a compulsory exercise designed to limit liability, boost morale and add to the branding story of the company.

From the obnoxious corporate cheerleader Tim Sanders, Advertising Age, September 17, 2009.

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