kaplan peckerware (n): a useless product designed by one or more cynical peckers for sale to hapless, brainless peckers, with an eye to gathering marketing data on behalf of our pecker-filled overclass

Today’s peckerware news, as reported by The New York Times:

Philip Kaplan earned notoriety and profit a decade ago with a site that chronicled the implosion of the Internet bubble. Now he is back with a project that seems sure to get attention again: Blippy, a soon-to-start online social network that lets you share details of your credit card purchases with friends or strangers.

Mr. Kaplan’s earlier venture, an obscenely named Web site that parodied FastCompany magazine, chronicled the dot-com carnage in 2000 and 2001. Though that site trashed failing start-ups, Mr. Kaplan was an entrepreneur himself: he made money by devising a self-service tool that allowed advertisers to place ads on the site. The tool worked so well that in 2002, he spun it off to create AdBrite, which places ads on more than 100,000 affiliated sites and had 2008 revenue of $31.6 million.

And Kaplan has peckerwoodishness to (sort of) deny that the idea is to collect corporate marketing data:

Q. So you can aggregate spending data?

A. Yeah, there’s a lot of interesting data we’re hoping to provide to users. For instance, you can see people paying different amounts for the same thing: phone bills, cable bills, haircuts, gym memberships.

Q. Won’t marketers be able to see what people are buying and aim ads at your users?

A. Not any differently than they can see what you’re Tweeting or what you’re blogging about. It’s probably more interesting to marketers, but that’s not our focus. Our focus is just in making it a really fun and interesting place for our users.

Yes.  Sure.  Right.

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