Having lost its grifting, grafting hedge-fund-running czar, and having been relieved of its financial responsibility for the skein of toxic waste dumps it has left across North America, the “new” General Motors returns its attention to the true meat of its work. Yep, billion-dollar brainwashing:
DETROIT — Spending for General Motors Co.’s new Chevy advertising blitz that starts tonight during the World Series is expected to top the $685 million the brand spent in all of 2008, GM marketing boss Joel Ewanick said today.
Chevy television spots from Goodby featuring voiceovers from Michigan-native actor Tim Allen will air tonight when the San Francisco Giants host the Texas Rangers at 8 p.m. on Fox.
The campaign, which employs the slogan “Chevy Runs Deep” and the brand’s iconic bowtie logo, emphasizes the Chevrolet’s long history while touting new technology and safety.
Goodby called Chevy’s heritage a “tiebreaker” in competing with other automakers and said the cars are “beautiful, productive machines.”
One commercial shows a montage of old and new Chevy trucks with dogs, Hank Williams singing “Movin’ On Over” and Allen’s lone line, “A dog and a Chevy. What else do you need?”
And some say corporate capitalism has reached its senescence…