To continue this week’s theme of pondering the high quotient of deluded posers in the marketing trade, meet Adam Roe, whose Lunchbox “shopper marketing” agency just got bought by the venerable social engineering conglomerate JWT.
Like our friend, the grimacing but allegedly always laughing Bob Knorpp, Mr. Roe presents himself as ultra-hip and creative and just about as funny as the day is long.
Meanwhile, here is Mr. Roe’s client list.
And here is Roe’s soulful explanation of the meaning of his latest sellout:
We are now all closely measured by sales, which makes the role of shopper solutions ever more critical, yet the sale starts long before the customer ever gets to the shelf and often long before it gets to us. By joining forces, JWT and Lunchbox offer brands, retailers and shoppers an unstoppable solution from start to finish. [Source: Advertising Age]
Yes, this is all about simultaneously serving the needs of both “brands” and shoppers. Sure. Never mind that Roe refers to the latter as “it” in this very statement, as he also undoubtedly does when practicing his craft.