Adweek is profiling what it calls “new model agencies.” Dig the poozers below, featured there today.
The latest hipster band? Aspiring novelists? Nope, the “cool” and “creative” mini-capitalists behind such stunningly important work as the Dr Pepper Social Program. Click the picture to see their amazing genius on display.
You have to hand it to these two yankers. Clearly, they’ve sensed that corporate marketers themselves love to be flattered as they “award” out their button-pushing assignments. Hence, the pomo-nerd “Code & Theory” moniker and the pseudo-intellectual/bored-ecstasy-dealer presentments.
All in the name of tricking the kids into becoming “fans” of a brand of soda-pop on the world’s biggest marketing data-harvesting engine, of course.
Such are the priorities and things that are cool in early 21st century America…