Annals of Wealth and Corruption

audrey_geisel At left is Audrey Geisel, widow of Theodore Geisel, aka Dr. Seuss. Audrey’s latest use of her husband’s estate has been to authorize the NBCUniversal media conglomerate to make a movie out of Dr. Suess’s The Lorax book. The result is a film with over 70 product tie-in deals, including one for the Mazda CX5 SUV. The plot of the movie reduces the book’s ecological theme to a subplot in a tweenage romance. It also converts what little is left of the ecological message to a brain-dead melange of green capitalist cognitive dissonances and verbal pabulum. The SUV tied into the movie, for instance, is “Truffula Tree Certified — We Care an Awful Lot,” as if trees and cars are somehow tightly connected issues, and as if Ted Geisel would ever have committed a ham-tongued phrase like “we care an awful lot” to paper.

And what does Mrs. Seuss have to say for cashing in on this great steaming heap? “I’m not one to go commercial very easily.”

Yes, she only does it whenever they ask…

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