Coke Tries to Flatter a Continent

Our friend Nercules passes along this breathtaking piece of marketing tripe:

It is, of course, an attempt at flattery. That’s a classic marketing ploy. It also reveals that the Coca-Cola Company sees the entire population of Africa as mental children.

Meanwhile, one ponders which is more offensive: selling sugar-water to poor people, or a corporation based on selling sugar-water to poor people having a net income greater than the gross domestic product of 28 African nations.

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nercules

Thanks for posting, Michael, and for your acknowledged friendship. This site needs more traffic. It’s excellent. Because of you, I now cringe every time I hear: ‘That’s a good ad.’