Coke Tries to Flatter a Continent

Our friend Nercules passes along this breathtaking piece of marketing tripe:

It is, of course, an attempt at flattery. That’s a classic marketing ploy. It also reveals that the Coca-Cola Company sees the entire population of Africa as mental children.

Meanwhile, one ponders which is more offensive: selling sugar-water to poor people, or a corporation based on selling sugar-water to poor people having a net income greater than the gross domestic product of 28 African nations.

0 0 vote
Article Rating
Subscribe
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
nercules
nercules
8 years ago

Thanks for posting, Michael, and for your acknowledged friendship. This site needs more traffic. It’s excellent. Because of you, I now cringe every time I hear: ‘That’s a good ad.’

1
0
Would love your thoughts, please comment.x
()
x
%d bloggers like this: