Brand Exclusion Zone

olydollars The Olympic Games promote nationalism and corporate capitalism. As such, they are squarely on the TCT hate list.

And dig this. According to Advertising Age, the upcoming London version of the Olympics will feature a 35-day “brand exclusion zone” around all its venues:

To protect sponsors, a 35-day, one-kilometer Brand Exclusion Zone will be enforced around all Olympic venues, inside which no brands that compete with official sponsor brands can advertise. It’s not just ads — spectators wearing competitor-branded clothing, or consuming unofficial food or drink choices, or even trying to pay with the wrong credit card, will not be welcome. For road events such as the marathon and some of the cycling, the exclusion zone extends to two meters on either side of the track.

The U.K. passed new legislation in 2006, giving the Olympics and their sponsors an extra level of protection beyond existing copyright and contract law. The biggest change is the clampdown on “association,” so that only sponsors can use the words “games,” “2012,” “twentytwelve” or “two thousand and twelve.”

Even social media — which most brands have long since given up trying to police — is not free from Olympic control. Twitter shut down the account of satirical activist group Space Hijackers after [the London Olympics Organizing Committee] complained about the use of its logo (while also claiming it did not mind the content).

The enforcement of such rules? A “700,000-strong volunteer corps” will be out reporting violations.

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Tyler DurdenMichael DawsonJustinHigh ArkaDerek Read Recent comment authors

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High Arka
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Thank you for, even after all the rest of this, surprising this one by quantity of crassness.

Justin
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Justin

The “olympic flame” came to Belfast and my six year old boy wanted to see it. I wasn’t expecting the sickening display of in-your-face marketing that was foisted on those in attendance with the full support of the city council. In rational terms , what do a carbonated sugar-bomb product and a mobile phone product have to do with a sporting event? A naive question, I know. All of which leads me to concur with the sentiments expresed in the photograph above and fuck coca-cola too. I heard on a radio report that a group of runners are doing an… Read more »

Tyler Durden
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Tyler Durden

Fuck these guys. Michael, this is OT, but I wonder what is your take on Kunstler? He seems to be among the most ardent peak oilers, and in predicting a collapse very shortly, he seems to be primarily targeting “the stupid american public”. He’s a strange, and potentially tragic character – his ideas are certainly correct and not novel, but I wonder if his lack of appropriate background and exceedingly combative style do not turn off people who could otherwise be listening? I am already scared sh*tless, and the endless berating isn’t really helping… Quaint suggestions about building cooperative and… Read more »

Tyler Durden
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Tyler Durden

Yeah, better get this book out, we’ve been waiting, ha! (While you are polishing it, the car commercials keep rolling) It may not be so hard to get people to pay attention to the car issue. Although my experience (as an immigrant from a place more civilized in some respects) is not typical, I was never able to fully accept to the car based lifestyle in spite of having resigned and ostensibly adjusted – after 10 years it is harder, not easier to deal with it. Anyhow, my point is that it is not that hard to get people to… Read more »

Tyler Durden
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Tyler Durden

PS I feel bad for buying a used copy of “The Consumer Trap”, but I’m buying the Death by car as soon as it’s out!

Justin
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Justin

Hi Michael It’s called The Real Relay – details at http://www.endurancelife.com/realrelay/ This is from an article about their run: “They decided their Endurancelife Real Relay would follow the entire route of the official Olympic Torch around the British Isles in one continuous journey, running every step of the way. The relay began at Land’s End on 28 May, ten days behind the official Olympic Torch. Hundreds of people are running day and night to reach London in time for the Olympics opening ceremony. The 8,000-mile route is broken down into hundreds of stages. Most are ten miles but the route… Read more »