Score One for the Aussies

If you’ve recovered from the ecstasy or agony of your nation-state winning or not winning “medals” (what a grown-up culture we have!) for beach volleyball, mountain biking, rhythmic gymnastics, or 10-meter air rifle shooting, here is some other news of national achievement you might find refreshing. In Australia, the Supreme Court has upheld a new law that strips tobacco corporations of the right to sell their products in containers they fully control. Hence, instead of the being able to use their packages as the last step in their larger marketing effort, cigarette pushers now must put their product in boxes designed by the public:

Australian cigarette box image

The response by corporate forces is also quite funny. Lacking any straightforward point to make, they are sounding alarms about the new law’s encouragement of black market cigarette-selling.

It’ll be interesting to see if this change makes a dent in Australian nicotine addiction rates.

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