But, Of Course

snake The latest trend, per Advertising Age? The “political” advertising agencies that run what we call “politics” are now being retained to work on regular commodity pushes:

[T]he sea change in marketing brought about by social media has undeniably made the core competencies of political agencies — speed and nimbleness — more alluring to brands. Now that brands are trying to execute an “always on” digital strategy to better engage with their consumers, while also avoiding being caught asleep at the wheel when a crisis unfolds, political agencies have a loftier position from which to pitch their business.

On the Romney side of the one-inch-wide “aisle,” those who manage “political agencies” think of them as “the ultimate beta testers.” On the Zerobama side, they are seen as as a “big data shop, from a CRM [customer relationship management] perspective.” Democracy in action!

The results:

Take Blue State Digital, the agency that made its name through its work on the first Obama campaign and widely cited as the backbone of the campaign’s hugely successful digital grassroots organizing and fundraising strategy. The shop was acquired by WPP in late 2010 and has substantially diversified its client roster, taking on “blended” assignments from brands such as Ford and Godiva that also work with other WPP digital shops.

Can’t you just wait for Campaign 2016? “Pledge your vote to Hillary (she promises to withdraw our troops from Tehran by 2025!) and receive 2 free movie downloads, a half-price electric car charge, and a Super Big Mac from Time Warner Comcast NBC Universal General Motors McDonalds!”

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High Arka
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Oh please, please, let them make votes formally and publicly for sale. It would cast this whole scene in such beautiful dystopian relief. The smarmy injustice we have now can’t compete.

Yet again, Zooey Glass: “Phooey, I say, on all white-shoe college boys who edit their campus literary magazines. Give me an honest con man any day.”

Marla Singer
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Marla Singer

There is a cheap (but awesome – watch it) movie out now called “Branded”. The story there is how a dude figuret out for brands to literally eat each other (e.g. through aggressive advertising focused on how horrible the other’s product is), and the ensuing chaos and disilusionment was so autstanding, that the government was forced to ban (sic!) all advertising.

It would be a beautiful day if this ever happens ๐Ÿ™‚