The public knows marketing is “a bunch of b.s.” Except, of course, it’s much worse than that. It is a bunch of b.s. deployed with scientific care for the most cynical of possible reasons, with itter disregard for the most important human needs, not least of which is a political economy compatible with ecological sustainability.
Rapid advancements in the digital world mean marketers must constantly change how their brands reach and relate to consumers. At the same time, the audience-buying community has also been advancing, growing increasingly more sophisticated as it drills down to target specific audiences in key demographics while offering new metrics and tools to determine ROI.