At right is Wendy Clark, “senior VP-integrated marketing communications and capabilities” at the Coca-Cola corporation. Ms. Clark has weighed in on behalf of her employer in the controversy over Microsoft’s plan to respect overwhelmingly clear public preferences and make “do not track” the default setting in its next version of Internet Explorer. Clark, according to Advertising Age,
said brands, including Microsoft, shouldn’t be assuming choices for consumers. “All we want is an opportunity for consumers to make their own choice rather than have the choice made for them.”
Friends, it doesn’t get more Orwellian than that.