Up the Ideology

My sequel to the TCT book is the (long) forthcoming attempt to explain why corporate capitalism is doomed by one of its core products, the private automobile.

As this doom approaches, the level of ideology in car advertising on U.S. television grows apace. It is already well into its whistling-past-the-graveyard stage, in fact.

Watch a football game or an evening of godawful sitcoms, and you’ll see claims such as Ford’s jive — couched in the mega-annoying “Introducing the _____” trend in which advertisers of everything from cars to candy bars have recently been trying to hype their wares — about how its latest sedan is “entirely new.” Yeah, sure, the worst of the nineteenth-century transportation inventions is somehow now not so stupid. Why? Because its patent idiocy is starting to breathe on some necks, so must be repositioned, to stave off proper perception for a few more months or years.

Then there is this one from the supposedly cutting-edge Honda corporation.

Things can always be better? Um, no.

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