Watching the Watchers

Dig this:

coke-command-central-super-bowl-2013-2

coke-command-central-super-bowl-2013

What is that? Per Advertising Age, it’s the “war room” in which Coca-Cola’s marketers are managing the social media reactions to their brand’s Super Bowl advertising.

Such are the things that get war rooms in this society…

Well, that and the wars.

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