Watching the Watchers

Dig this:

coke-command-central-super-bowl-2013-2

coke-command-central-super-bowl-2013

What is that? Per Advertising Age, it’s the “war room” in which Coca-Cola’s marketers are managing the social media reactions to their brand’s Super Bowl advertising.

Such are the things that get war rooms in this society…

Well, that and the wars.

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Douglas PJustinMichael DawsonMichael DawsonMarla Singer Recent comment authors

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Martin
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Martin

Shades of that godawful shot Obama/Clinton in their actual war room when somebody got shot.
Our own Hitler Jugend/Red Guard, very intent corporate propagandists, detritus strewn around as in their happy Montessori days.
I’m sure one of these geniuses can code my response here as “not likely one of our customers, unless we sneak it by him.”

Marla Singer
Guest
Marla Singer

The crowd in this room represents the highest level of aspiration that many of my friends have for their kids. I’d rather see mine unhappy and miserable, than robotically embracing the latest flavor of the middle class ‘success’ cliches.

Martin
Guest
Martin

Okay, parents, I shouldn’t have called your kids fascists or Red Guard. You tried you best with them, timed them out, sent them at enormous cost to the best schools, where they only dabbled in the drugs and got good grades, and they turned their unpaid internships gotten through your family connection to an actual JOB, making you prouder than any of your friends, whose kids are bartending or waitressing or going back again to get yet another degree. But, damn, all in service of what? More sugar water propaganda?

Michael Dawson
Guest

Did you guys notice all the corporate shit-food on that table? I wonder if they feel obliged to actually eat it…

Justin
Guest
Justin

A thought provoking picture. There’s something about the intent look on the smart young faces. Smart people doing dumb things. Except of course, in terms of making money, it isn’t dumb at all. These guys aren’t hitler youth – nobody is behind them with a gun in his hand. Look at all the ‘Cool’ , hippy marketers who are showcased on this website. I’ll bet they’re mostly Democrats. For my own peace. Of mind, may I finish with, fuck Coca fucking Cola!

Douglas P
Guest

If the photos’ caption stipulated that before us was a cadre of North Korean youth, bent on the life-or-death-assuring task of raising the popularity of the latest Kim despot, everyone would grasp the main point, without need of editorialization by Consumer Trap. Behold the contemporary system of rewards, in operation, unhindered by any mandatory classes in ethics that those photographed took during their BBA and MBA studies, ethics as supplied by departments of philosophy similarly heedful of the system of rewards.

Marla Singer
Guest
Marla Singer

Exhibit # 2,867 of why knowledge without character is dangerous, unacceptable, and should be discouraged by any mean.

Generally speaking, I feel far more comfortable placing important decisions in the hands of mediocre minds accompanied with demonstrated character quality and grit, rather than into the hands in the smartest guy in the room, whose character doesn’t pass the smell test.

(and this is also why people like Richard Dawkings and their enlightened, progressive, mostly middle class fans, terrify me; not to mention the Silicon Valley vunderkind sociopaths – esp. Peter Thiel)

Marla Singer
Guest
Marla Singer

As for the “shit food”, one thing to remember, is that even these ostensibly ‘higher up’, glamorous, jobs that the youngsters covet for the lack of better options, are NOT particularly skilled – the web-success metrics have been conceptualized and standardized for quite a while now, and using them is no different than what a semi-skilled factory technician when looking at gauges and knowing to pull the plug once the arrow goes into “red”; cause it’s bad, you know. Using the web-analytics metrics requires some basic UG level of understanding of cause and effect, variables, and conceptualization, but it is… Read more »