Kernels of Disappointment

So, one of the latest breakthrough products in our ongoing age of wonders is apparently “antiperspirant” that doubles as make-up for armpits, brought to us by the loving hand of the Unilever conglomerate:

The mode of invention for such marvels of appropriate technology is, of course, all the bold and costly research corporations conduct, allegedly on our behalf.

The real object of that research? Invention of new problems:

“Everyone is looking to consumer research for ideas,” [the industry expert] said. “It’s desperation time. Even companies that never were heavy into research, like the upscale department-store brands, are using it, looking for kernels of disappointment [they] can latch onto.” [Ad Age, March 5, 2013]

0 0 vote
Article Rating
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x
%d bloggers like this: