History of Product Placement

Dig the mumbo jumbo about the “special processing” of the tobacco.

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Marla SingerMark LovasMichael DawsonMarla SingerMartin Recent comment authors

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Marla Singer
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Marla Singer

Lol, thanks for ruining my childhood memories, jackass 🙂 . I remember I loooved (for reasons unknown) the flintstones growing up in the 1980s. First exposure may have been around New Year’s eve 1981/2 ish – apparently the censors behind the Iron Curtain didn’t think endangered anyone’s ideologicla purity, so I was able to religiously watch it all the way up to 3-4rd grade :). Anyhow, this makes me wonder: could the Flintstones ever be conceived as a show for adults??? Was it simply the novelty? === I also recall Tom & Jerry, but there was also a pretty good… Read more »

Martin
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Martin

An awful relic of predatory capitalism, a significant find. How do those who made these ads feel about the millions who have died primarily from purchasing their addictive products? How many jobs involve a significant proportion of “lying for money?” There are numerous ways for people to deflect accusations, to seek common evasions, to deny ultimate complicity, and the money usually stays in the family and multiplies. One more item: One thing about this TCT website, though, unlike this one – The Center for Media and Democracy, founded by John Stauber – and unlike the greenwashing sites like grist.org and… Read more »

Marla Singer
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Marla Singer

I don’t think inoffensive advertising can exist – even something as simple as putting “Delicious peaches” sign next to your roadside fruit stand instead of just “Peaches” already messes with perception and motivation. I personally feel handicapped after years of much more sophisticated forms of that – so much so that now, in the process of researching possible vacation options, i literally find myself unable to discern what to do/where to go, unless someone somewhere literally tells me that it is “good” – even if it is an anonymous review (which can be planted by the owners, for all we… Read more »

Marla Singer
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Marla Singer

Yes – literally “commands”. What bugs me not just the general observation (it is enough to just turn on the TV to be literally yelled at to go do/buy something), but how deeply it has been internalized (by me personally, and the culture in general); which probably explains why businesses are so excited about blogs-based and social media based marketing – they enable suggestions and ‘commands’ to emanate from people who are much closer to the individual than the abstract advertiser. Let’s faced, when a friend of mine (or a blogger whose aesthetic I generally agree with) gushes “Oh, you… Read more »

Mark Lovas
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I can think of one form of advertising which, I think, is neither lying nor deceptive. Locally (in the Czech Republic) one sees billboards and posters advertising local artistic events—theater, dance, and such. The posters/billboards feature pictures of the performers and the dates of the performances. I can’t see deception is involved. (Of course, I might have no interest in seeing a particular event, but that is another matter.) To be sure, this is a relatively low tech forn of advertising, but it still is advertising–isn’t it? (And when I lived in Bratislava, capital of the Czech Republic, there were… Read more »

Mark Lovas
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I must be crazy: Above I wrote that Bratislava is capital of the Czech Republic. I meant to say SLOVAK Republic
Sorry!!

Marla Singer
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Marla Singer

It’s not just sponsorship, but more generally the intent to influence: it is one thing to simply provide factual information that such and such is happening/available, but it is very easy to cross into not merely informing, but also influencing. This is when “dance performance on the 18th, experiments in modern and traditional dance” becomes “THE WORLD FAMOUS MODERN BALLET IS IN TOWN! TICKETS ARE GOING FAST!!! THREE THUMBS UP!!!”

Marla Singer
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Marla Singer

Clearly even early capitalism was perfectly viable without advertising – I seriously doubt that for the first few centuries merchants or guilds have engaged in any form of marketing. Rather, once the ship docks, and the goods get to market, or the artisans unloaded their new batch in the store or on the plaza, chances are word of mouth or habit were sufficient for sellers and buyers to find each other.

Only when production necessarily hypertrophies far beyond any reasonable level of “need” marketing appears and becomes indispensable.

Martin
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Martin

I am going to put some more elbow grease in this – of course there are some innocuous forms of advertising, but can we really be highlighting that when every other square inch of ostensibly public space in America is papered over in bought propaganda from the clean-coal, Coca-Cola, head-down cell-phone addicted US armed police military forces corporate sponsorship ownership apparatus?

Marla Singer
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Marla Singer
Mark Lovas
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@ Marla: Well, I don’t think the adverts I was referring to contain that sort of hyperbole. Yet, they are adverts. Some of them may have some small sponsor logo’s. I may have missed that when I made my earlier comment. You are, of course, correct to point out that there’s nothing special about the arts that make them immune from abuse. That wasn’t the point I intended to make—I wasn’t making a point of principle, but an observation. And I do stand by my claim that most of the arts advertising I see locally isn’t so obscene as what… Read more »

Mark Lovas
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Sorry, I just saw there’s another comment directed at me. (I think.) Martin says: Should we be highlighting less offensive advertising? Well, I don’t know about highlighting, but if there is a less offensive form, something more like a public information notice, then I think that’s worth noticing. (I don’t say highlighting.) Remember I am writing from a so-called post-Socialist (or formerly Communist) country, not the USA. So, I am talking about what goes on there/here. And if my observation is correct, and I haven’t done the research needed to show that, then it might be an interesting cultural/historical difference.… Read more »

Mark Lovas
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I wonder if it helps to think about the idea that advertising aims, above all, to increase market share. We are rightly annoyed by the cloying way it goes about it, and that is offensive. But, even if it did it in a totally aesthetic and unoffensive way (whatever that means) it would still be objectionable insofar as the goal was simply to increase the wealth of the already wealthy. I’m not sure the advertising I referred to actually does have the primary mission of increasing the profits of the rich. In part, I suspect that is because the sort… Read more »

Mark Lovas
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By the way, as some readers of the blog might get the wrong idea what I happen to think, I should point out that I’ve had my say about the negatives of advertising in an essay that might not be generally available outside of the university community. Here’s a link to a blog of mine. If you scroll down, you’ll find a link to an essay in a journal called “Think”, “Advertising; The Uninvited Guest”–and you’ll see in the acknowledgemnts that I acknowledge a debt to Michael’s work:
http://blavadreams.blogspot.cz/

Mark Lovas
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Forgive me if I add one further comment. I can’t insist that people read my little essay, short though it is. So, please allow me to make my own general critique of the institution of advertising: What’s wrong with advertising? The answer can’t just be that it’s annoying. Nor is it merely that advertising is deceptive, or even lying. Advertising reflects the enormous inequality and lack of democracy in USA society, and in the world. But, on another level, there is a question of its content. It presents degrading, dumbed-down images of human happiness—and that is disrespectful. I want to… Read more »