“Drive safely,” say the car capitalists.
“Drink responsibly,” say the beer bourgeoisie.
“Eat well and exercise,” say the sugar-water sultans:
“We have to have discreet and visible ways to demonstrate we care. …We want to put our marketing prowess and muscle behind it,” said Wendy Clark, senior VP-global sparkling brand center at Coca-Cola, to Ad Age.
Yes, “discreet.” Wouldn’t want to set off an actual discussion of the place of soda pop in modern society now, would we?