TCT exists to publicize the true methods and consequences of big business marketing, which is corporate capitalism’s use of scientific management to control off-the-job behavior. Despite the importance of knowing how the overclass dictates the conditions and evolution of personal life, it does not follow that the proper answer to such dictatorship is an effort to politicize product-use in itself. In fact, such efforts always quickly reduce themselves to naive and paternalistic harangues for individuals to somehow use their “consumer” choices to alter the socio-economic system. “Shop your way to a decent society!” “Join/start a co-op!”
I mention all this because the profoundly annoying figure Annie Leonard is redoubling her deeply silly efforts.
TCT could expound on the fit between Ms. Leonard’s flimsy analyses and the cartoon format of their presentation, but will for now confine itself to remarking on this core Leonardian thesis:
Rubbish. Pure and complete rubbish. When has anybody anywhere ever asked a representative sample of Americans “Do you believe that more is always better?” The plain and simple answer is that nobody ever has. And, if they ever did, the question would undoubtedly draw a massive “No” answer, because very few people, even in this hugely indoctrinated nation-state, are banal enough to think quality doesn’t matter. Quite the contrary: Everybody but capitalists knows this very, very well.
And yet here we have Annie Leonard school-marming us on this totally fake (and insulting) point. To what end? Liberal university students eager to acquire an easy way of being “political,” perhaps? Certainly not Joe or Jane Sixpack, who would be rightly insulted by such pointless pandering, if they were ever to see it.
Our real problem is that popular desires for better, saner ways of living are simply ignored in our market totalitarian society. And, as Barry Commoner argued, “the only rational answer [to so-called “consumer” issues] is to change the way in which we do transportation, energy production, agriculture and a good deal of manufacturing. The problem originates in human activity in the form of the production of goods.” Politics, in other words, is about demanding and gaining control over macro-choices, not special-pleading over micro ones.