GoldieBlox: Engineered Ideology

When I hear the word “engineer,” I reach for my revolver. Comrade MS has discovered this astounding piece of faux feminist detritus. Who in the world finds the idea of females being engineers controversial at this point in time? Nobody. That, of course, doesn’t stop the corporate media from lapping up this junk.

One wonders which is worse: the insipid, still-sexist, entirely unserious pandering about very serious social issues, the bogus claims about national shortages of scientists, or the raw chutzpah of the creep behind it all. I supposed I’d say the latter, on the grounds that Debbie Sterling’s claim to being an engineer is her training in product design! She’s a god-damned marketing consultant — a perception engineer!

Et voilà:

For the past 7 years, she has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks.

Last but not least, clap eyes on the pathetic objects being peddled in this scam on moronic yuppies:

goldieblox

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Martin
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Martin

Why the non-congratulatory tone towards Ms. Young Big Hair? She, the selfless nascent neo-tycoon/Jesus, can claim that the “inspiration to create a mission-driven company came in 2008, when she spent 6 months volunteering at a grassroots nonprofit in rural India.” And if that’s not enough service to the wretched poor of the world, who will no doubt be employed detoxifying up the plastic detritus from her holiday obscenities (Girl PArade in a box or some such monstrosity,) she already at work, shen she’s not a the hairdresser,” inspiring the next generation of female engineers.” And she’s a TED snake oil… Read more »

nercules
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nercules

This just in: http://edition.cnn.com/2013/11/27/showbiz/beastie-boys-girls-ad-pulled/index.html?hpt=hp_c5 Key extract: [A parody version of the Beastie Boys’ ‘Girls’] has been removed from the video, which went viral this month and gained millions of online viewers, Sterling said. “When we made our parody version of your song, ‘Girls’, we did it with the best of intentions,” Sterling said. “We wanted to transform it into a powerful anthem for girls.” The company did not realize that Beastie Boys member Adam Yauch, who died last year, HAD IN HIS WILL THAT HE WANTED HIS SONGS TO NEVER BE USED IN ADVERTISING. “Although we believe our parody video… Read more »

Marla Singer
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Marla Singer

http://www.thebaffler.com/past/of_flying_cars

Get with this guy (David Graeber). The piece would have been much better if he had cited and used “Monopoly capital”, but not bad anyway

Marla Singer
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Marla Singer

PS this was meant to be vaguely on topic – the whole excitement about how much we need engineers (in spite of the evidence to the contrary) is in itself a marketing gimmick to prop the student loan industry going, as well as to cultivate mindless worshiping of technology (rather than a ctirical analysis of technological development, which is mainly a political issue)

Marla Singer
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Marla Singer

One thing that particularly pains me is that so many otherwise well-meaning and ostensibly educated polite middle classers fall for this, and accordingly never tire of preaching the virtues of education, and showcase the science-related extracurricular activities of their kids that surely foreshadow their future greatness as the society’s saviors and demigods (I wish i was going overboard, but I just witnessed a friend literally brag how the fact that her 2nd graders already attend programming courses will “hopefully lead to a better world 20 years from now”….) This type of naivete drives me back and forth between rage and… Read more »

Marla Singer
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Marla Singer

BTW, check this recent study claiming that engineering education diminishes concern for the public good. I don’t know how rigorous it is, but is certainly plausible given how things are going in universities lately:

http://news.rice.edu/2013/11/20/engineering-education-may-diminish-concern-for-public-welfare-issues-sociologist-says/

Penny
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Penny

You are an asshole and if I ever met you, I know that I would hate you. If I could cast spells, I would cast a nasty one on you. I read your review of Molly Wizenberg’s book on Amazon.com and cannot believe that an adult would leave a review like that on a website that millions of people go to for books that they might cherish. I happen to cherish “A Homemade Life,” and even if I didn’t, I wouldn’t be as degrading and shitty when giving a review on a public site. It’s not your stupid blog, idiot.… Read more »

Martin
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Martin

Way to go, Penny – cast those spells, girl! You should be aware that in internet flame wars, there never is a chance that the two combatants will meet each other. Perhaps you just arrived on this planet and think that the internet and its Dickensian incarnation of Amazon is only for people who might “cherish” books, as if the books are delicate Hummel figurines and all critical speech banned, but in this world, the one-star review is a chance to dissent in public. Does having the temerity to slam a book about making pound cake and publicly airing private… Read more »

Penny
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Penny

Gee. Just “a book about making pound cake,” huh? Well, why not ask Michael Dawson why he picked up a booked called, “A Homemade Life: Stories and Recipes From My Kitchen Table,” in the first place, if he wasn’t interested in stories and recipes? Did he think that the stories would be about how terrible consumerism is? His review was lame. Plain and simple. I know for a fact that he didn’t read the whole book and that just makes him, as I said before, an ASSHOLE. He shouldn’t bother to leave a review unless he has something substantive to… Read more »

Martin
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Martin

Just push yourself from that next slice of butter-fried pound cake, Penny, and understand that there are people who think “foodies” are a blight upon the culture. MD explains why the book is bad, pithily, and thereby may have saved thousands of suckers from buying the confessional book. I’m a little leery of your claim to know what page MD left off on, as I didn’t know that the NSA’s technological capacity extended to know our precise reading habits, but evidently the “One-Star Schoolmarm” censors are much, much more sinister and capable than I had previously thought. Think only happy… Read more »