Quick Reminder

rat-trap Every so often, it helps to remind oneself of the core points of one’s endeavor. Here at TCT, we are in the trade of exposing what big business marketing is all about, from a general human perspective.

As happens so often, a practicing marketer enunciated the open secret again today in Advertising Age. Tom Denari, president and chief strategy officer at Young & Laramore, Indianapolis, notes there that marketing is about choosing and deploying “a tactic that could actually have the best chance of motivating consumers or changing their behavior.”

The “free market” is Big Brother with a million little fingers.

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