The Future is Now

eyeball For decades, corporate marketers have been working toward real-time linking of purchase and media-use data in the planning of their behavior-engineering campaigns.

The future is now arriving, friends:

Twitter ad targeting just got more broad … and specific. Today the company announced that it’s giving advertisers the ability to take aim at more than 1,000 audiences defined by big data partners Acxiom and Datalogix.

Called “partner audiences,” the new ad feature means advertisers can now serve Promoted Tweets to Twitter users who have signaled purchase intent in specific categories off Twitter. Acxiom and Datalogix are dominant players in the big data industry, tracking and analyzing consumer behavior across brick and mortar and online businesses. [Source]

In honest usage, “signaled,” of course, means an intended communication. What it means in marketing-speak, however, has nothing to do with any respect for the intentions of the target populations, whose “signals” in this case are merely their ordinary procurements of life’s necessities, a.k.a. naive purchases of goods and services.

The fact that overclass agents arrogate unto their masters the right to treat such acts as “signals” from their victims speaks volumes about how illegitimate the planet-wrecking reign of corporate investors really is, even as it remains so deniable and seemingly benign.

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