The other factor here, as is the case with the corporate command over paid labor processes, is the question of skills. At this late stage of corporate capitalism, the overclass stands so confident and unchallenged, they don’t even feel much need to euphemize about this. Witness Alexa Skills, which shamelessly names the process of alienating, commercializing, and commodifying human abilities.
If you think this doesn’t matter because each individual skill transfer is trivial, recall the piranha effect. Then, ask yourself: How many phone numbers do you know these days? Where did that form of mental acuity go?