MLK in a Pickup Truck

Much ado about Fiat-Chrysler’s atrocious use of an MLK voice-over in a Super Bowl ad for Ram pickup trucks. A Golden Hicksie to whoever sold FCA the right to the words, of course. But, to my mind, the really interesting question is why FCA made this move. Are they trying to take pick-ups to the ghetto? That seems pretty doubtful. The other, more plausible possibility is that the gawdawful thing was a ploy to trigger the extremely predictable backlash howls from liberals, and thereby flatter the proud whiteys who constitute the existing pool of Urban Cowboy trucksters, suggesting that standing ups for trucks is also somehow standing up for what’s right, plain, decent, American, etc.

Any way you slice it, what a world we live in!

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