The question of the week comes from marketing guru Rich Greenfield, who just said this to Advertising Age about the status of Facebook, following more (mis-reported) revelation of its core business practices:
“Why would [an ad agency] advise clients not to use Facebook?” Greenfield asks. “It’s not like there are a lot of good alternatives.”
That is what they call, in academia, “instrumental morality,” i.e. the ends justifying the means.