Approaches to Social Research, by Royce A. Singleton and Bruce C. Straits, is a lovely, well-written book about what social scientists call “research methods,” i.e. the techniques for maximizing the relevance and minimizing the imprecision of the evidence against which honest social hypotheses and theories should be judged. I like the book, really.
One of the topics it covers is the “validity” of concepts and measures. In social science, a concept or measure is more valid when its “goodness of fit” to reality is higher. For concepts, the question of validity is answered by judging whether a particular definition “adequately represents all facets (the domain)” of the particular aspect of reality its purports to describe.
Quite so, and quite important. Is it childbirth or stork fly-overs we’re talking about here?
Funny, then, that Singleton and Straits, in explaining the reasons people ought to read their tome, say that “You may be a consumer of research.”
Really? How, pray tell, might I possibly consume research? Would putting Approaches to Social Research through a wood chipper do the job? Perhaps exposing it to a few bursts from a flame-thrower? Would refusing to read it at all count as a form of its destruction, which is, after all, what “consumption” has to mean in any sane universe?
What S & S mean to say, of course, is that, if you pay any credulous attention to today’s shared non-fictional world, you are by definition going to be a USER of social research, and therefore ought to have some knowledge of the basic rules and standards for conducting, evaluating, and reporting such research.
So, despite its inarguable and flagrant violation of one of the bedrock rules of social science, the “consumer” vocabulary is now so triumphant, so breezily familiar, that it sails right past even major experts on the importance of holding to robust, unbiased definitions.
Would that we could consume this confounding reality…