How do the agents of big business marketing who manage enterprises in the realm of audio broadcasting view their customers? Like all corporate marketers: as animals to be controlled on behalf of profit-seeking sponsors.
What, in the audio-commodity endeavor, is the experience their wares are designed to mimic? What is the lure?
“We’re companionship,” Robert Pittman, CEO of iHeartRadio, tells Advertising Age.
Big Brother, as always, would be purple with jealousy. Corporate radio and the headphone/earbud life are now passing as togetherness.