Jimmying the System


Jimmy Fallon is to comedy what Pat Boone is to rock-and-roll.

No wonder, then, that he is helping his paymasters pioneer a return to the days when advertisers didn’t pretend to be separate from the content they push.

The problem, of course, is that we, the people, hate advertising and have recently gained some increased ability to avoid it. Hence, in this “free market” system, we have to be forced back to doing what the system requires us to do, which is expose our sensory organs to the marketing stimuli that are the point of the whole media/tech shebang.

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