Election, Inc.

There are myriad reasons to find the Democratic Party’s traveling shitshow depressing. Not least among these is the open secret that said party is not actually a political party, but a mere branding operation.

But that is really the point, TCT would remind.

Just as U.S. mass media are, if viewed in proper institutional perspective, a mere subordinate vector within the larger matrix of corporate marketing, so is what passes, in this broken society, for politics.

Just as we wrongly tend to perceive TV and mobile devices as the larger, deeper, primary entity vis-a-vis corporate sponsorship, so we continue to treat the incoherent personality duel that now constitutes our method of choosing our more liberal figureheads as something natural and primary. It is, in fact, no such thing.

One major clue to the actual reality that this is all just a way of filling content hours in between ad breaks is the 18-month length of the charade. Who benefits from that? Nobody but the corporate media and their sponsors, i.e. the runaway American overclass.

Other clues to the gestural nature of the thing abound, of course. Consider, for instance, all the elementary and obvious things it would take to make the United States an actual democracy. Abolition or fundamental reform of the Senate and elimination of the Electoral College would have to top such a list. No candidate, of course, will do anything but meekly hint at even half of this.

One might also ask why the Democratic Party chooses only personages from the corporate eyeball-and-eardrum farms to ask the debate questions, as if that is a natural thing. The answer there is not hard to decipher, if also unmentioned and unmentionable.

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