The Engine of American Unreason

Many wonder about the sources of the profound irrationality of contemporary U.S. culture and society. The main modern engine of this continuing trend has long bragged about what it does, and why, and how:

SAP Chief Marketing Officer Alicia Tillman made the point that this is also good business. She said “humans experience 27 different kinds of feelings and today consumers are using emotions more and more to drive purchasing decisions. In a study of 1,400 ad campaigns, those with purely emotional content performed twice as well as those with purely rational content.” But from there her message got a bit more, well, transactional. “We need to get experiential data to help us understand those 27 feelings,” she said.

Reported in Advertising Age, October 7, 2019
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