Here at TCT, we occasionally bestow our widely un-coveted Golden Hicksie Award on highly deserving individuals and groups.
The GHA commemorates the late comedian Bill Hicks, who once said this:
“Here’s the deal folks: you do a commercial, you’re off the artistic roll call forever. End of story, OK? You’re another corporate fucking shill, you’re another whore at the capitalist gang-bang. And if you do a commercial, there’s a price on your head, everything you say is suspect, and every word that comes out of your mouth is now like a turd falling into my drink.”Bill Hicks, 1961-1994
The newest GHA recipient is the one-and-only Spike Lee, who is apparently now making mega-commercials for no less a sociopathic, ecocidal, petty-bourgeois thing than the Cadillac Escalade.
Automotive News reports:
Spike Lee is slated to introduce the redesigned Cadillac Escalade during Oscars week in Hollywood next month with the premiere of his latest short film centered on the fifth generation of the Cadillac flagship.
The Oscar-winning actor, producer and director’s film — called “Anthem” — highlights the innovation of the 2021 Escalade with a filming technique that heightens the sense of motion for viewers, according to a Cadillac statement. The film will be shown at the Escalade reveal Feb. 4.
Mr. Lee has this astounding bit to say about his shameless, needless greed:
“I’m honored to be part of the next generation of the Escalade, which embodies style, luxury and prestige conveyed without pretension.”
Notwithstanding this claim, here is the main selling point for this monster, according to your friend and mine, the General Motors corporation:
Among the features the sweeping film highlights is the new Escalade’s industry-first curved OLED screen technology, which offers bold imagery, perfect blacks and the largest color range of any automotive display in production today.
For those keeping track, that’s a brag about a new-and-improved TV in the car. You know, “innovation.”
Lee, of course, has long sold his skills and reputation to corporate marketers. This newest project, though, is truly Hicksie-worthy.
He’s gotta have it.