TCT has already observed that Facebook’s evolution into Meta, insofar as it isn’t a mere diversion from the scandal of having standard operating procedures partially exposed to public scrutiny, is a way of redoubling — of doing the same old thing, harder and better.

Nicholas Carr has many useful things to say about this. TCT recommends reading his new piece, “Meanings of the Metaverse: Productizing Reality.”

One of Carr’s important points is that this effort to turn your home into a video game is NOT just about Facebook/Meta, but attaches to and mobilizes an array of trends and technologies inherent in the overall corporate capitalist sales effort.

As we TCTers know, this effort is, for deep institutional reasons, always growing, deepening, encroaching, totalizing…

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