Have you heard about “smart cities”? Guess what? They are a marketing research operation.
This, of course, is no surprise to those of us hip to what corporate capitalism really is. By its nature, it fuels an ever-growing marketing race, which itself requires more and more spaces, places, experiences, and entities to become platforms for commodity-promotion.
Consider LinkNYC. It is run by Intersection, which is a corporate marketing agency.
Here is how Intersection’s Chief Revenue Officer describes LinkNYC, which, again, his firm runs:
With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world context.Source: Advertising Age, June 20, 2019
So, yes, sports fans, the moment has arrived: American towns and cities are now themselves data-gathering tools for our behavior-engineering overclass. Big business marketing is now bigger than the biggest metropolises, which it now treats as just another deployable asset.
All, of course, with the help of our dear liberal leaders.