Gaming the Greens

Here comes the next wave of the overclass’s assault on the public mind…

The Chevron Corporation, in partnership with the relentlessly dreadful British magazine The Economist, has promulgated “Energyville,” a cutesy online computer game that touts itself as

an interactive online game that challenges players to meet the energy needs of their own city. Energyville, developed using data and content provided by the Economist Intelligence Unit, The Economist Group’s research arm, examines the economic, environmental and security trade-offs and opportunities associated with different energy sources.

The “game” (it’s a game, indeed, but not the innocent type), wraps itself in the flag of education:

Energyville was designed to show the complexities and the tough choices that have to be made to meet the energy needs of a growing, modern city. Given the importance of energy in everyone’s lives, Energyville is an opportunity to stimulate and inform the debate and help create awareness around our energy choices.

Energyville represents an average industrialized global city of almost four million people. Population growth and energy demands, impacts and costs, are based on projected socio economic and energy usage data from the Economist Intelligence Unit and other organizations such as the Organization for Economic Cooperation and Development and the Energy Information Administration.

As players move through the game’s phases, they learn about the characteristics of the different energy sources and understand how different events affect their choices. The economical, environmental and security impacts of their chosen energy portfolio are calculated using an energy-management points system. Players can compare their scores with other players, challenge a friend and debate the results on www.willyoujoinus.com.

But there’s one very huge unmentioned catch: In Energyville, all “your” city’s sources of energy demand (as opposed to energy supply) are fixed by Chevron and The Economist! You have no choices about transportation or urban layout or housing density or any other kind of commodity production!

That, of course, is because corporate capitalism has zero capacity to withstand any substantial alteration in those all-important factors. Shrinking demand to save humanity and the planet would spell doom for our overclass. Ergo, no demand-side choices will be tolerated or even mentioned.

The extra scary part of this little propaganda “game” is that the green activist-intelligentsia seems to be naively gobbliing the candy and bounding right into the witch’s house.

We are in very deep trouble…

Are You Dumber Than a Toddler?

The automotive-industrial complex is banking on the answer to that question being “Yes,” and it is doing what it takes to make sure it stays that way.

On Sesame Street, they used to do “One of These Things is Not Like the Others.” Well, take a gander at that diagram up there, which comes from the website of the National Ethanol Vehicle Coalition — i.e., the car corporations and the corporate corn farmers.

See anything missing?

Hint #1: It’s the exact thing that “e85 fuel” is supposedly going to free “us” from.

Hint #2: Do corn plants pop up like weeds, and also spontaneously grow, harvest, transport, mill, and distill themselves?

Hint #3: The masters of our investors-first society are counting on training you to keep flunking this test.

If you haven’t already seen it, take a look at the new wave of “from gas-friendly to gas-free” advertising from General Motors (click through to page 2 in the “Chevrolet” sub-section and look at “Chevy Fuel Solutions”) . The anti-schooling, the planned implantation of fundamental ignorance — it’s a classic big business marketing strategy (shift the context + “look over there, not here”), but it has never been more appalling or dangerous to humanity.

Hint #4:

rig

Your Overclass at Work

The human race will need every synapse of its collective brain-power to figure out a way to escape the twenty-first century with its decency and some of its modern technology.

Meanwhile, how are our glorious corporate entrepreneurs laboring to serve our pressing needs in this coming struggle? In the usual manner: by trampling on them.

At the political level, they are absolutely obstructing us, as success in snatching decent survival from the closing jaws of the status quo will, of necessity, be very bad indeed for big business and the established fortunes it exists to serve.

As if this weren’t enough, however, as I’ve reported before, corporate planners are also busily using their own neocortexes to build “emotionomics” into the marketing operations by which they conduct the crucial day-to-day process of selling us products. Here is how they are learning to understand the human brain:

The business message being learned and applied, thanks to new advances in neuro-biology, in ever-greater detail is that:

Emotions are central, not peripheral, because they drive reason more than vice versa. In other words, we’re not nearly as rational as we would like to think we are. Our neuron-biological legacy means that emotions enjoy pre-emptive, first-mover advantage in every decision process. Conscious thought is only a small portion of mental activity. [Even] recall is emotional. [Dan Hill, Emotionomics]

The idea inside the marketing juggernaut that utterly dominates the way we ordinary Americans spend our “free time” is that the subordinate biological place of rationality is a very good thing, as it leaves so many openings for profit-seeking manipulation of the underlying population of “targets.” Bang, bang — out go the lights! Hence, SOP in corporate enterprise is to strive to ensure that the sway of reason remains small and secondary.

History, should we survive this still-growing assault on our most basic need, will not look kindly upon the sponsors and practitioners of “emotionomics.”

A Remarkable Quotation

Other than its deep connections to the stunning triumph of television and its inherently infantilizing content over the American mindscape, the plague of fundamentalist Christianity isn’t really directly connected to big business marketing.

Nevertheless, I have to do my part to preserve this one:

In reporting on the surge of the Presidential campaign of Arkansas Governor Mike Huckabee (are we stuck in a Sinclair Lewis novel or what?), The New York Times interviewed Huckabee supporter Christine Hurley, an Iowa mother of ten (yes, ten!) home-“schooled” children. Hurley provided this succinct statement of the “pillars” of her “faith” and life:

We are about the pillar issues of our faith — family, marriage and abortion. Home schooling is just part of it. (www.nytimes.com, December 17, 2007)

Such are the depths of the implanted unreason to which the tele-vange-Christian third of our population has sunk, under the downward centrifugal forces generated by our super-decrepit ruling class’s Orwellian-Huxleyan style of governance. Somebody to whom a book about an itinerant single man who never formed a nuclear family and whose cardinal task was encouraging resistance of the Roman Empire and its money-grubbing local allies is supposed to be the one and only lodestar in life literally can’t think about anything outside the walls of her own over-crowded abode.

This ongoing shriveling of both ordinary people’s humanity and the good parts of American culture is simply heartbreaking. This Xmas, it’s way beyond time for some tables to get tipped over in the temples of power and convention.

Big Business Marketing’s Simple Methods

Big business marketing was a trillion-dollar-a-year juggernaut by the early 1990s. It is almost certainly now a TWO-trillion-dollar-a-year juggernaut.

Big business marketing provides almost all the money for commercial television, which remains far and away the #1 shaper of people’s “free time,” mental databanks, and worldviews in the United States.

Contrary to academic jibber-jab about the complexity of “reading” advertisements, ,as a communications-maker, big business marketing operates almost exclusively via these 4 classic coercive behavior alteration tactics:

1. Lies (of both commission and omission)

2. Flattery

3. Threats

4. Brain-Conditioning (think Pavlov and his use of repetition and titillation to reform mental agendas)

Marketing is now so dominant, these tactics have come to govern not just the ads and promotions, but the actual TV shows, as well. These days, very few prime-time TV shows are NOT 100% intentional button-pushers, with underlying dramatic designs taken wholly from corporate marketers’ radically shriveled and demeaning approach to audiences.