Capitalism’s Beverage & the Obesity Epidemic

The Los Angeles Times reports that Disneyland is retooling its boats-on-water rides because of the raging obesity epidemic in the United States, “to deal with the delicate problem of bottoming-out boats.

small world no more...

People are simply getting too fat for the existing rides, including the now satirically named “It’s a Small World”:

“Forty-one years after the whimsical ride debuted at the Anaheim park, Disneyland plans to shutter the attraction in January to give it a much-needed face-lift — and deal with the delicate problem of bottoming-out boats.

“Heavier-than-anticipated loads have been causing the boats to come to a standstill in two different spots, allowing for an extra-long gander at the Canadian Mounties and the Scandinavian geese, said Al Lutz, whose website MiceAge first reported the refurbishment plans.

“Disneyland is well aware of America’s expanding waistlines.

“In recent years, the park has redesigned many of its costumes and started stocking them in larger sizes to accommodate ever-expanding waistlines. Adult men and women are about 25 pounds heavier than they were in 1960, and 65% are considered overweight, according to the National Center for Health Statistics. The average weight for men jumped from 166 pounds in 1960 to 191 pounds in 2002; women average 164 pounds instead of 140.

“Of course, this is a world of fantasy and the perfect place to forget about that diet for a few hours. So when somebody gets booted from the boat, Lutz said, Disneyland ride operators make sure the guests don’t leave disappointed: They hand them a food ticket.”

The primary cause of this epidemic (which is very closely and inversely correlated with individuals’ class position) is corporate capitalism.

As I explain in my book, as the system churns on, its normal operation compels all big businesses to extend and refine their marketing operations, which are neither more nor less than history’s most detailed and expensive behavioral-control campaigns.

As this generates an expanding marketing race, it increasingly commercializes and commodifies off-the-job life. Along the way, less capitalist-friendly practices and products give way to more capitalist ones.

One of corporate capitalism’s ultimate (and hence most important) products is soda pop: It preys upon human weaknesses for sugar and caffeine and sensory titillation. It is impossible to make at home or obtain for free. It is mildly addictive. It is highly packagable and marketable.

Along with the reign of the automobile (another of corporate capitalism’s core products), soda-pop is a chief cause of the horrifying obesity epidemic in the United States.

Soda pop has roughly 150 empty calories per 12-oz serving. In 1900, Americans drank the equivalent of 12 12-oz cans of soda per capita annually. In 1929, they drank 26 cans per person per year. 1949 = 158; 1957 = 200. In 2004? 535 cans of pop per person per year! Soda now far surpasses water as the #1 thing Americans drink. Between 1980 and 2005, its per capita ingestion in the United States increased every single year!

[An Aside: People in the mass media often puzzle over why French people are not as fat as Americans. Is it drinking wine? French mystique? A secret epidemic of French bulimia? Hell, no! It’s the cars and the soda pop, i.e. the unrestricted capitalism, stupid! The French have the Paris Metro and the TGVs and a forest of bikeable and walkable cities. And what was France’s 2004 per capita ingestion of soda pop? Just over 100 cans per person, about 1/5 of the U.S. rate. 400 cans of soda-pop, the number Americans drink over each year and above the French average, contain 60,000 calories. Q.E.D.]

As I like to say, the degree of control our ruling class has over us underlings would make Joseph Stalin purple with jealousy. We in America just simply live under market totalitarianism. Our habits are approaching complete commodification, with outcomes that deserve serious consideration by anybody wondering what kind of basis money makes for a purported civilization…

MPG Disinformation

Capitalists know only one solution to any problem: redoubled doses of the same old medicines.  The reign of the automobile and the auto-industrial complex is clearly doomed.  There is simply not enough energy in the world to make it last past roughly the middle of this century.

So, what do corporate car-marketers do? They heighten their efforts to misinform their “targets.”

The latest form of this trend is the change in the way car-capitalists state their miles-per-gallon claims in advertising. The old practice was to state two MPG ratings, one for city driving, the other for highway. So, my 1998 Toyota Corolla was advertised as having 32/41 MPG.

Now, in these increasingly dangerous end times for the automobile, the marketers have taken to simply shifting the city part of the MPG rating into the footnotes. Virtually all new ads that bother to mention MPG now only state the highway rating.

GM's Version

This is neither more nor less than planned disinformation, an intentional attempt to alter people’s access to and perceptions of vital information about products. Though you will never see this fact admitted in public, it is a standard method of big business marketing.

Capitalism, you see, is a just a well-disguised form of humanity’s 6,000-year run of pre-historic barbarism. A a social system, it is entirely of a piece with the older forms of class coercion that its apologists have long tried to distinguish it from.

Courting Carmageddon: The Real Meaning of Gore’s Nobel Prize

Al Gore has just won the Nobel Peace Prize for making the movie “An Inconvenient Truth.” So far, talk of the consequences, however interesting and important, has entirely missed the deepest meaning of the award: By endorsing Gore’s insidiously wrong-headed film, the Nobel committee has seriously worsened the already terrible ideological climate shielding the reign of the private automobile from the serious democratic scrutiny it requires.

Read moreCourting Carmageddon: The Real Meaning of Gore’s Nobel Prize

Hall of Shame: The Automobile

It would take an intentional effort to invent a mode of getting around town that is more wasteful and expensive than the personal auto.  Corporate capitalism, of course, is quite literally addicted to cars’ ongoing reign over life in the United States, for the self-same reason: their lusciously profitable wastefulness, fragility, expense, and marketability. This undiscussed institutional addiction promises genuine (and not happy) history-ending consequences, barring radical democratic rebellion in the next decade or two by still somnolent ordinary Americans — rebellion that will have to far, far transcend this kind of self-congratulating ostrich behavior:

a common conclusion...

Presently, I am completing a book on this core crisis within our culture, which is the reality I call “the consumer trap” and James Howard Kunstler calls “the long emergency.” (Note: These are one and the same disasters.) My book is forthcoming in about a year from Monthly Review Press, and will be titled Automobiles Ueber Alles: Capitalism and Transportation in the United States. Stay tuned here for more tidbits from that effort.

The Reach of Political Marketing

The marketing attitude — surreptitiously probe for and exploit their weakness, and screw their genuine needs and desires — saturates the fabric of our politics. One of the vectors of a major advance in this market-totalitarian trend was/is Mr. Slick Willie Klinton, a man with a corporate pusher’s hole-for-a-soul.

As President, the Man From Smoke hugged and smiled and talked soft in all the right places, all in order to achieve the right’s dream agenda: kill single-payer health insurance, further crush the welfare state, and undermine the independent counsel laws (that didn’t have any later costs, did it?). All this happened only via the constant help of focus group-running devils like James Carville.

A good book review on this disgusting fraudmeister.

Hall of Shame: Axe Body Spray

Capitalism only invented modern marketing in the 1910s, and only began to make it king of the management arts after World War II. In earlier days, the products it sold were mostly common-sense responses to rather obvious natural needs. As corporate capitalism has marched forward from the “marketing revolution” of the 1950s, however, natural needs have receded and laboratory concoctions increasingly rooted in marketing psy-ops have become the new norm.

Exhibit A: “Axe Body Spray,” a perfume sold by the Unilever Corporation and targeted at teen and young adult males. This crap is a naked attempt to fund the bottom line by commodifying young-male insecurities and fantasies about sex. It is as pointless and pathetic a product as ever existed, and one look at the ridiculously large and ridiculously packaged “product line” says all you need to know about the wasted ecological and monetary resources involved:

The Axe Fell Here

For a first-rate commentary on how this appalling junk gets sold and affects youth culture, look at today’s post from The Hater.