Bruce Springsteen, native of Freehold, New Jersey, is the latest recipient of the widely uncoveted Golden Hicksie Award, given at appropriate moments by TCT to dishonor the most extreme sell-outs in our sprawling empire of commercialism and commodification.
Here’s what sad old Bruce looks like in this shocking self-travesty of what he used to be (or at least seemed to be):
I don’t know which is more pathetic, more galling, more flabbergasting — this pandering imagery, or the ideological stupidity of the ad’s content, which centers on the supposed desirability of meeting in “the middle” — at a moment when Marjorie Taylor Greene represents the new face of the institutional right.
And all in the name of selling more Jeeps, in the year 2021.
As usual, you could spend weeks pulling apart the depravity of this two-minute assault on everything that’s actually holy.
For now, suffice it to say that there’s never been a Golden Hicksie recipient more deserving of the exact, precise words of the late Bill Hicks:
Point blank, as somebody once said.
P.S. From the department of excessive protestation, here’s what Cowboy Bruce’s manager has to say about this catastrophe:
“Olivier Francois and I have been discussing ideas for the last 10 years and when he showed us the outline for ‘The Middle,’ our immediate reaction was, ‘Let’s do it,‘” Springsteen’s manager, Jon Landau, said in a statement. “Our goal was to do something surprising, relevant, immediate and artful.”Quoted on CNBC