Theses on Kaepernick

Nike Kaepernick ad 1. It is brilliant, well-researched and planned marketing. It will massively increase brand interest and loyalty while generating news for some considerable period.

2. If you watch regular TV these days, you see that “cause marketing” is rampant. Corporations now use marketing to portray themselves as charities.

3. It is a perfect example of how trivial and broken our society is.

4. It is about selling over-priced shoes and clothes.

5. It is about whether it is right for people to strike gestural poses about vague attitudes toward racial injustice and inequality, with the clearest suggestion being the thoroughly silly idea that police reform is both possible and would somehow make everything much better in that area.

6. Live sports is as hugely important as it is in modern society because it is, by its very nature, the most reliable and durable platform for attracting eyeballs and eardrums to corporate advertising campaigns.

7. Watching sports is a deeply childish activity, particularly in a world that is probably destroying the ecological basis for further civilizational progress.

8. All our politics are now like this. If it isn’t a tempest-in-a-teapot, it gets no mention in corporate media-and-politics.

Self-Storage Statistics

clutter-on-couch Corporate capitalism means an ever-expanding marketing race between its major firms, which in turn means the ceaseless, progressive, radical commodification and commercialization of human cultures.

Here is one apt indicator of this entirely predictable, if politically unmentioned, trend:

As of 2016, the annual revenue of the U.S. self-storage industry exceeded the annual gross domestic products of each of the 100 poorest nation-states on Earth.

Sugar & Pets

Mars, Incorporated, which makes profits from selling candy and pet supplies and services, wants you to see yourself as a hero of human civilization for keeping a pet dog. Of course they do!

In the process, you are asked to forget that George Washington was a major slave-owner, a fact that rather overshadows whatever love he may have had for dogs, and that it was certainly not snowing on October 4 in Germantown, which is a suburb of Philadelphia. Ah, but in the ongoing reign of Patriotic Correctness, it was always snowing on our ragtag tepeed pure-of-heart Heroes, wasn’t it?

“Follow the flattery,” says Leslie Savan.

“How strong, deep, or sustaining,” wondered Robert Heilbroner, “can be the values of a civilization that generates a ceaseless flow of half-truths and careful deceptions?”

Cultural Heroes

nero fiddle In the year 2017, in a world that needs to solve its problems of runway wealth maldistribution/population growth, ecological non-sustainability, and politico-military chaos, what are the leading lights of corporate capitalist innovation worrying about and working on? This, per Advertising Age:

“This is a unique moment in the ad industry,” Mr. Joe Marchese said. “If we don’t work together, ad-free models will continue to proliferate.”

“We are trying to figure out how to create new models that transfer attention more efficiently,” said Fox TV marketer David Levy.

“We know there is a need to lower the ad load because we inundated consumers and they are now tuning out and blocking,” said Helen Lin, president-digital investment and partnership, Publicis Media U.S. “When you increase the number of ads, your lift potential is reduced. We know we have to do something before consumers completely block out.”

Lovely, ain’t it?

Disaster Marketing

bud-water Capitalism thrives, as classically observed by by economist Joseph Schumpeter, on “creative destruction.” Naomi Klein has commented on how the system’s love of wreckage includes things like war, natural disasters, and anthropogenic ecological crises.

Witness, this week, the shipment of more BudWater, the latest effort of beer oligopoly AB InBev, the current manifestation of the former Anheuser-Busch corporation, at “creating marketing magic in difficult times.” Does anybody believe that this firm, which so ostentatiously played the 911 card, is shipping Florida a few trucks of water for altruistic reasons? Dollars to donuts (this is admittedly a bit of a dated quip) the national ads are already being filmed, if Hurricane Matthew does its part and creates enough newsworthy suffering.