Victoria’s Demise

Despite the unrelenting flood of elite-sponsored nationalism, militarism, and commercialism, many areas of on-the-ground American culture have been improving rapidly. Sexism, despite setbacks like the Madonnian faux feminism that took hold in the 1980s and continues to work its evil ways, is one of the great social sins we the people have been chipping away at, despite our confounding institutional order.

TCT mentions this because there is important news on this happy front: Victoria’s Secret, the corporate lingerie pusher that has always sold its wares via dangerous sexist “aspirational” images, seems to be dying. In the climate that now seems to be solidifying, VS can apparently no longer run its hateful “fashion shows.”

According to Advertising Age:

It’s official now: There will not be a Victoria’s Secret Fashion Show this year. At a time when many other lingerie brands (like Rihanna’s Savage X Fenty) are celebrating real women’s bodies, some consumers found Victoria’s Secret’s display of thin models strutting in lingerie and stilettos to be backwards and off-putting.

TCT looks forward to the day when we no longer let people call us “consumers,” a label that only a capitalist should ever embrace. But, meanwhile, it remains important to count our wins, along with our struggles and losses.

Not Sexism

rat pressing lever Big business marketers like to pretend they have social consciences, despite the world-historic immorality of their trade. One way they strike the pose is to prattle on about racial and gender diversity within their professional ranks.

Along the way, they often throw in suggestions that such concerns somehow validate what they do to those of us on the receiving end of their labors.

Consider this plaint from Scott Karambis, “VP of marketing and brand strategy at SapientNitro, a creative, brand and technology agency,” who adds this aside as he reports on his professional diversity travails in today’s edition of Ad Age:

“Women control roughly 85% of consumer purchases, yet 91% of women say advertisers don’t understand them.”

Mr. Karambis thinks this has to do with marketers’ sexism toward their target audiences. While sexism and racism in advertising are utterly foundational and remain core selling strategies, in this case, that 91% reaction is about something the Karambises of the world simply can’t admit to themselves.

Think about it: What percentage of men say advertisers don’t understand them? Despite mens’ comparative intellectual and attitudinal deficits, it’s undoubtedly very high, too.

And that is because advertising is manipulation, not a form of empathy or a genuine service. By definition, effective marketing is always a form of non-understanding, for the simple reason that corporate marketing exists to push people to do things that are not in their genuine interest.

Everybody but the diligent, self-admiring wheel-turners knows this.

Shamelessness on Stilts

She’s a major corporate-news hit now:

Notice the multiple dishonesties on display in this little routine.

1. Engineers “are one of the fastest growing jobs.”  Balderdash.  Not only is the single kind of engineering work on this list hardly a roll-up-your-sleeves-and-build-stuff variety, but it will employ a mere 25,400 individuals by 2020.  That will be something like 1/700th of one percent of the projected labor force then.  Yes, what a promising field!

2. If Ms. Engineer became an engineer — let’s not quibble over actual facts here — then how did that happen, given that she was into typical gendered toys and didn’t know what engineering even was until she was a senior in high school?

3. Does every GoldiBlox toy come with an admission and scholarship to Stanford University?

4. Look again at the kid playing with the actual toy.  How long do you think that will last?

GoldieBlox: Engineered Ideology

When I hear the word “engineer,” I reach for my revolver. Comrade MS has discovered this astounding piece of faux feminist detritus. Who in the world finds the idea of females being engineers controversial at this point in time? Nobody. That, of course, doesn’t stop the corporate media from lapping up this junk.

One wonders which is worse: the insipid, still-sexist, entirely unserious pandering about very serious social issues, the bogus claims about national shortages of scientists, or the raw chutzpah of the creep behind it all. I supposed I’d say the latter, on the grounds that Debbie Sterling’s claim to being an engineer is her training in product design! She’s a god-damned marketing consultant — a perception engineer!

Et voilà:

For the past 7 years, she has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks.

Last but not least, clap eyes on the pathetic objects being peddled in this scam on moronic yuppies:

goldieblox