“My”Space.com

It preys upon petty vanities. It passes itself off as real human interaction, which, along with corporate capitalism’s #1 form of bread-and-circuses, commercial TV, it helps crowd out in favor of time spent on “marketing platforms.” It is owned by the News Corporation, Rupert Murdoch’s infamous media mega-conglomerate. Its ulterior purpose?

Take a look… The print version of this ad (see the latest edition of Advertising Age) ends by calling myspace.com “the world’s largest targeting platform.”  That, and not any desire to improve human life, is precisely its raison d’etre.  No more, no less.
There you have it.  Corporate espionage as “self expression.” “My” space indeed!

If you fall for this trick, you are feeding the devil, selling your soul for a plastic nickel. Don’t do it.

P.S. It also shows you how “new” the new media are. The hipster creeps who invent and run these things are, if anything, WORSE than the quiz show hucksters who preceded them.

Obfuscation Through Clarity

another Step right up, suckers, er, “consumers”! The overclass continues to lavish more of its booty on material and symbolic propaganda to disguise from the public the extreme dangers of the impending near-term death of its core product, the personal automobile.

The latest advance in this expanding shell game is yet another instance of that latest and greatest of unrecognized oxymorons, a “green car” — the Honda Clarity.

Orwell’s Big Brother would have creamed his Levis over this “Clarity” name, as the entire reason the “new” vehicle exists is to further trick you into hoping against hope that science will soon find a way to suspend the laws of thermodynamics that confine Earthlings to living with finite supplies of usable energy, thus magically/entrepreneurially rendering our autos-über-alles transportation order sustainable.

The Clarity, you see, is (breathe a baited breath!) an actual hydrogen-fuel-cell car! Oh, the rapture!

If you bother to investigate this phony breakthrough, however, you will see reality: Clarity and its “green car” cousins exist not to provide any viable answers to our energy-supply gathering troubles and the capitalist technological dictatorship that insist on ignoring them, but rather to convincing you (and perhaps also the more gullible among Honda’s investors) that hydrogen is somehow a new “alternative” source of energy. Of course, it is not, as admitted by none other than Jerry Hinkle, the president of the National Hydrogen Association:

“Hydrogen can be produced from a wide range of sources including natural gas, coal, water, wind, nuclear power and biological methods,” Hinkle says.

There’s exactly where the body is buried: Hydrogen, you see, is not lying around, ready to burn, in the ground or sky or anywhere else. On the contrary. For reasons of elementary chemistry and physics, hydrogen must always be stripped away from the other elements to which it inherently binds, at very high energy cost. To “liberate” hydrogen for burning in cars, it takes the same old quantities of the same old stuff — “natural gas, coal, water, wind, nuclear power and biological methods.” Those old energy sources, of course, are now both peaking and being very rapidly squandered. Hence, hydrogen cars are dead letters.

Nevertheless, if you’d like to ignore this simple inconvenient truth and help Honda and other corporate capitalists parade their murderous “green car” distractions, you can apply to be one of the lucky few to obtain a heavily subsidized lease for a Clarity. All it will cost you, after the subsidy, is — $600 a month, or a mere ten times the wage of a corporate factory worker in Nicaragua!

Politics and Political Marketing

Yesterday, the dreadful war criminal Nancy Pelosi visited Portland, Oregon, my hometown. While here, she repeated her Dreadfulcratic Party’s official campaign theme, which is that the blatantly immoral and illegal Iraq War, which she helps fund, is primarily the fault of Iraqis, and then secondarily

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How to Watch a Cell-Phone Ad

1) Don’t entertain the purported “humor” of the ad.

2) Notice the actual scenario being dramatized. Invariably, it is actually proof of why people DON’T really need cellular telephones:  These things don’t work very well, cost lots of money, exploit people’s exaggerated fear of crime (the cardinal symptom of “mean world syndrome”) and social disconnection (a very real problem made worse by cell phone solipsism), and degrade human relationships.