To follow up on our last post: It turns out that, as always, progress is once again being made in the overclass art and science of off-the-job behavioral design. At McDonald’s Japan, thanks to Pokemon Go! tie-ins, “[s]ales jumped 19 percent to 52.7 billion yen in the quarter, the highest in about two years.”
While we’re fall cleaning (metaphor mixing all the while), my other idea is to test out Twitter as a way of pestering some of the worst big business marketers about the shite they put out. Anybody wanna try that with me? I despise Twitter, but some ad-jamming (only a half nod to the posers at AdBusters) might at least allow us to do a fun little experiment.
And speaking of excrement, I have been dealing with increasing amounts of attempted spam comments. Hence, I am implementing the WordPress control that allows you to post freely only after I’ve approved a prior comment. It would be nice if regular readers would post some reply to this post, so I can get you over that hurdle.
What is that? Per Advertising Age, it’s the “war room” in which Coca-Cola’s marketers are managing the social media reactions to their brand’s Super Bowl advertising.
Such are the things that get war rooms in this society…
Well, that and the wars.
A small bit of good news: There has apparently been an “explosion of Instagram bashing” since Monday’s announcement by that Facebook subsidiary that it was changing its membership terms. The change, now retracted (no doubt temporarily), read as follows:
“You agree that a business or other entity may pay us to display your user name, likeness, photos (along with any associated metadata) and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
In Marxian (and also human) terms, this is quite interesting and important, as it would represent the expansion of exploitation — the seizure of the proceeds of unpaid labor-time — into the realm of social media usage. When and if Facebook accomplishes this trick — and history strongly suggests it will, eventually, if it hasn’t already, people who use its “services” will be doing unpaid work for it as users.