Threats

Use of threats in big business marketing

A Remarkable Letter

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omerta Microsoft, undoubtedly trying to exploit overwhelmingly clear public preferences to boost its market share, is apparently planning to release the next version of its web browser with “do not track” as the default setting.

In response, the Association of National Advertisers has sent Microsoft an open letter of omerta protest. It is well worth your study, as it speaks volumes about the true nature of the relationship between corporate marketers and so-called “consumers.”

Notice, first of all, that the ANA and the Fortune 500 signatories accuse Microsoft of “Making the Wrong Choice For Consumers.” Go back to the right choice for consumers, is the message. Making choices for consumers is (of course) just fine, so long as they are the correct ones. And by correct, we mean the choices that the signatories know are best for “consumer interests” and “society as a whole.” Never mind that, even with zero political leadership on the topic, 86 percent of “consumers” expressly disagree with what the corporate overseers dictate.

Also contemplate the spectacle of these overclass warriors daring to speak of the concealment of choices about how the nation’s media run! Why is it that virtually all mass media operations in the United States are dependent on corporate advertising sponsors for their budgets? Is it due to robust public debate and preference? Or is that outcome also a “choice” that has not been, and cannot be, left to the “consumers”? The sponsors of ALEC’s efforts to kill public internet service want us to pretend it’s the former, rather than the latter. Cats everywhere are laughing up their lunch…

Finally, dig the pure Don Corleone closing to this rather amazing letter:

ANA’s Board is prepared to engage in direct conversation with Microsoft. Representing thousands of brand owners that are responsibly pursuing productive pathways to consumer engagement, we believe in a far different course of action. We respectfully suggest an immediate dialogue with key Microsoft executives prior to the anticipated release of Internet Explorer 10. We look forward to your response to our invitation.

Paired with the fact that this thing was broadly released to the marketing trade media, the only conclusion you can draw is that this precedent is a dire threat to the system, so the threat to Microsoft must be proportional to the danger of its planned policy.

Meanwhile, from the citizen’s —not “consumer’s” — perspective, it’s immensely sad how such a fragile, inch-deep power structure remains so thoroughly safe from public ire. As we work and wait for some adequate penetration of its prevailing national hologram, we can at least keep ourselves up-to-date on its true nature. This letter is a keeper in that regard.

Anonymizing the System

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sweet_talk Americans are well and truly conditioned not just to hate and avoid politics, but also to fuck it up when they wander into it.

Take the rapidly growing “Growth Must End” trope among the technocrats and vaguely frustrated liberals who now serve as leaders of what passes for an environmental movement. It’s a case-in-point.

True enough: Growth must end. And the green activist world is certainly chock-a-block now with such calls. But have you noticed? The “no more growth” harangues almost never mention the c-word: capitalism. Instead, they muse about “our culture” and the supposedly all-powerful pre-suppositions of academic economists. As if we can avoid conflict with the powers that be, and sweet-talk our way to a decent future.

In my opinion, we do not have time for the purely tune-in, turn-on, drop-out strategy implied by the existing “let’s stop growth” crowd, even granting that one is even conceivably possible in this TV-mediated capitalist dictatorship.

If we don’t acknowledge that capitalists are far and away the main force behind growth, we will lose this race, or never even start it, IMHO. Stopping economic growth is a matter of high politics, not personal attitudes. It is not going to happen without the creation of a sharp and radical and honest social movement pushing for profound, collectively-managed social reforms.

lscap BTW, yesterday, I saw a very hip looking chap leaving a Starbucks for his car holding two beverages in paper cups with plastic lids. On his head? A cap with a cute whale logo saying “Live Simply.”

To my eye, the state of that common persona speaks volumes about the limits of waiting for the great drop-out.

Dialing and Death in the Car: The Cell Industry’s Timeless Response

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As reported by The New York Times‘ excellent health columnist Tara Parker-Pope, all use of cellular telephones while operating an automobile — in both “hands-free” and hands-on forms — is as dangerous as drunk driving, research announced today shows.  That means many thousands of people in the USA and around the world are being killed each year by the public’s continuing toleration of this ubiquitous practice.

The cellular telephone industry’s response?  It’s well worth reading in its entirety:

Safe Driving- Everyone’s Responsibility

: January 12, 2009 8:50 AM
Posted By: John Walls, Vice President, Public Affairs, CTIA – The Wireless Association®
Related Categories: Wireless & Safety

This morning the National Safety Council announced it now supports a total ban of cell phone use while operating a vehicle. There is no question that irresponsible use of a wireless device is on the long list of potential driving distractions, including the NHTSA documented number one driver distraction of drowsiness.  The industry agrees with the National Safety Council and numerous other well-regarded safety organizations on several safety issues, such as bans on text messaging while driving and restricting cellular use by teen or inexperienced drivers. But when looking at the implications of a total ban, it’s important to look at all of the situations that can occur and consider the ramifications of a total prohibition.

For example, should a mom or dad be prevented from taking a call from their 14 year old daughter, telling them the movie she was at ended a lot earlier than expected, and that she and her friends were out front waiting for a ride home? Or that their young son was at a different entrance to the mall or the school with his friends, and they wanted to tell their parent there had been change of plans and they were somewhere else? How many times a day in the country do you think a businessperson needs to let a client know they’re running a few minutes behind for that important meeting, and that a call, dialed sensibly and kept brief, could inform the client and maybe save a deal and certainly soothe any hard feelings from a misunderstanding. Calls to or from day care, the school nurse, your boss… there’s a long list of very real scenarios that illustrate practical needs to responsibly make or take a brief call.

We believe that safe, sensible, and limited use of a cell phone when you’re behind the wheel is possible. There are certainly inappropriate times to make or take a call, and your number one driving priority is always operating the vehicle safely. The fact of the matter is there are numerous well-known and proven driving distractions, and addressing just one of them (and one that by many accounts is significantly down the list) could very well lead to a false sense of security for drivers. There are reckless and inattentive driving statutes on the books in all of the states, and law enforcement officers have the discretion to enforce those as they see fit. We completely support that action…. If someone is driving irresponsibly because of cell phone use, they ought to be cited for that. And under current law, they can be.

The industry also has a long-standing commitment to a public service announcement campaign regarding safe driving, and that includes a new set of radio ads which we offered to co-brand, at no cost to them, with state chapters of the Governor’s Highway Safety Association. We are also proud of the fact that nearly 300,000 calls are made every day to 911, via a cellphone. The devices are perhaps the greatest safety tool we have today, and as I said earlier, there are a multitude of scenarios where responsible, sensible, safe, and brief use is possible and should be a part of any discussion.

As you can see, this is a true classic of capitalist obfuscation, obstruction, and excuse-making.

Shall we parse the highlighted phrases and their actual meanings?

Read moreDialing and Death in the Car: The Cell Industry’s Timeless Response

The Doctor is In…

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James Keye is the nom de plume of a biologist and psychologist who after discovering a mismatch between academe and himself went into private business for many years. His whole post-pubescent life has been focused on understanding at both the intellectual and personal levels what it is to be of the human species; he claims some success.

It’s true.  His latest piece is typical — solid, powerful perspective, freshly framed.  Very highly recommended…