Shoshana Zuboff contends that surveillance capitalism is “a rogue mutation of capitalism.”
In order to make this argument, Zuboff defines Georgia Tech’s Aware Home Research Initiative as the product of a bygone era when researchers pursued things like this “exclusively” for “the people that live in the house.”
This is, at best, malarkey.
If you believe that Georgia Tech’s Aware Home laboratory is, was, or ever will be anything but a marketing research platform, you are — again, at best — wildly misinformed.
The corporate capitalist thirst for automated surveillance on prospective product purchasers was large and voracious way before 1998, the year in which Georgia Tech’s entrepreneurs-as-professors launched Aware Home.
Zuboff once suggested that the automation of the corporate workplace might lead to the reskilling of work and the diminution of managerial power. Now, she wants us to see market totalitarianism as a mere anomaly that we might easily regulate away.